As an advertiser, the worst possible thing that can happen is to be unnoticed. With yesterday’s immediate backlash, social media noise and today’s water-cooler conversations... February 5, 2018 by Stuart Lewis, President & CEO of Clever Samurai - a 5th business company.
It doesn’t take a genius to come up with one simple insight that can be applied to solve a client’s biggest marketing problem. Or, maybe it does. November 16, 2016 by Leigh-Ann Clarke, Director of Sales at 360 Leads - Clever Samurai’s Lead Generation Sister Company
Many clients and businesses see Instagram as a “black hole” for advertising dollars. When they don’t quickly see sales, they place the blame upon the medium – before they begin to understand it. June 29, 2016 by Adam McDade, Copywriter
Think about the old-school public relations agent pitching stories to get ink on their clients’ latest and greatest. With the right connections, a reasonable story and a nudge-nudge-wink-wink that advertising purchasing doesn’t impact positive editorial coverage, that old school agent might have secured a whole lot of ink. May 26, 2016 by Stuart Lewis, President & CEO
We’ve recently been doing some candidate interviewing and hiring for our client services team. And along the way, we’ve met some interesting, talented and quite experienced marketing agency pros. Some we liked and some we really liked. Some liked us back, some didn’t and some others we had a mutual dislike. Standard hiring stuff, really. January 4, 2016 by Stuart Lewis, President & CEO
Many trusted brands market their product or service to the public knowing that it may not be great or even, it some cases, may be detrimental. And despite this, they still stay trusted brands. I once sold a pet food that veterinarians recommend you don't feed your pets. But it was cheap and it wouldn't actually kill Fido. September 30, 2015 by Joe Amaral, VP & Creative Director
The digital world is being driven by the need to have accurate data to help create the intended impressions and views. September 18, 2015 by Joe Amaral, VP & Creative Director